THE STORY

In Association With was established at the end of 2016 whilst on a trip to India, I was inspired daily by the sights and sounds of such an exciting and culture rich environment.

Being in India made me realise an opportunity for a brand that celebrates the beauty of different cultures and countries by working directly with the country of origin; giving people awareness to the source of their products and contributing directly to that countries economy. So, the journey began with a small selection of earrings designed and made in the Pink City of India - Jaipur.

It took many chai’s and chats before I met my supplier. Sketches were made on the beach in South Goa and they were brought to life in Rajasthan, which is where I met Ashok. He and his family had owned their jewellery business for over 20 years and he had plenty of experience with both the design and craft element of jewellery production. The main reason I was comfortable working with him was the dedication he had to his staff and how important it was for him to have everyone working in a respectful & inclusive environment. He is committed to his ethical fair trade policy and actively supports local development projects including those that provide education for women. Over the period of a week we worked together to create samples of 7 eastern inspired earrings and a small batch was put into production at his factory in Jaipur. And from there In Association With was born.

Over time I hope that the website develops into a destination to shop mindfully and with good conscious, somewhere you can shop for fair trade and ethically made goods from around the world. A place for collaboration and documentation of the journey our pieces make, from concept to creation.

Lauren x

We should have a connection to the origins of the fashion we buy. It’s important in this world of ever-increasing consumerism that we put more thought into where the products we are purchasing originate. Consideration leads to a greater appreciation and understanding of the process of production, the creator and only then, ultimately for the item purchased.

 

In Association With strives to create in an ethical manner. This is an essential factor to our brand principles, which in turn allows you, the consumer to truly treasure each piece knowing it has been crafted with love, in a safe and fair working environment.

 

In an effort to encourage a step towards reducing throwaway fast fashion culture and mass production, In Association With plans to create quality pieces in small quantities that aim to capture the essence of the culture of origin whilst working with craftspeople, artisans and suppliers who have ethical and fair trade policies in place.