In Association With was established at the end of 2016 whilst on a trip to India, I was inspired daily by the sights and sounds of such an exciting and culture rich environment.
Being in India made me realise an opportunity for a brand that celebrates the beauty of different cultures and countries by working directly with the country of origin; giving people awareness to the source of their products and contributing directly to that countries economy. So, the journey began with a small selection of earrings designed and made in the Pink City of India - Jaipur.
It took many chai’s and chats before I met my supplier. Sketches were made on the beach in South Goa and they were brought to life in Rajasthan, which is where I met Ashok. He and his family had owned their jewellery business for over 20 years and he had plenty of experience with both the design and craft element of jewellery production. The main reason I was comfortable working with him was the dedication he had to his staff and how important it was for him to have everyone working in a respectful & inclusive environment. He is committed to his ethical fair trade policy and actively supports local development projects including those that provide education for women. Over the period of a week we worked together to create samples of 7 eastern inspired earrings and a small batch was put into production at his factory in Jaipur. And from there In Association With was born.
Over time I hope that the website develops into a destination to shop mindfully and with good conscious, somewhere you can shop for fair trade and ethically made goods from around the world. A place for collaboration and documentation of the journey our pieces make, from concept to creation.